31 AUGUST 1996, page 14

Second Opinion It Is A Familiar Notion That Euphemism Is

the handmaiden of evil. The Nazis called the killing of millions 'special treatment' (I am reliably told that one of British Airways' less successful advertising cam- paigns in......

A Soft Sell For Hard Ideas

Don't knock advertisers. Their language is the only one many people understand, says Martin Vander Weyer POLITICAL advertising has acquired demonic associations in recent weeks.......