10 MAY 1968, page 25

Ffolkes's Business Types

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The Market That Won't Lie Down

NICHOLAS DAVENPORT It is obvious that the equity market refuses to behave like a gentleman. When it is told by its elders and betters to keep quiet and lie down it cocks the......

Buried Treasure

ADVERTISING ROGER PEMBERTON The big advertisers are great bandwagoners. As soon as one of them hits on a demon- strably successful selling vehicle, his competi- tors will be......