The Buy and Sell Campaign The Buy British campaign is
getting a little perplexing now that it is combined with what might indeed seem to be its natural complement, a Sell British campaign. This needs thinking out. We must buy British rather than buy from the foreigner, but the foreigner must buy from us, because that is the essence of the Sell British cam- paign. That is all plain sailing if we are content for the foreigner to buy without paying. But if he is to pay, the question arises—Row ? Not in goods, because we arc buying British goods, not foreign. Not in gold, because he has none. In services ? What services do we want from him ? Or is it true, after all, that you can no more sell internationally without buying than you can buy without selling ? Every nation, it is true, is resolutely setting that simple canon at defiance—with results that justify the canon up to the hilt.
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