24 APRIL 1971, Page 5

Surprising, disturbing

I used to have a certain amount of respect for the Quakers, and the two great chocolate and cocoa families of Rowntree and Cad- bury have in their time produced some con- siderable men. Old rich Quakers were, to my mind, men of the highest moral righteousness; and I have frequently wondered what the founders of the great chocolate businesses would make of the

near-pornographic advertising of many of the products these businesses now make. Probably they would not understand them.