SIR, —May 1 make a suggestion to Mr. Ian Rodger and
others like him who feel that there is an objective SIR,—May 1 make a suggestion to Mr. Ian Rodger and others like him who feel that there is an objective
standard of truth and honesty which could and Aiould always be applied to any project of advertising or selling?
As an exercise, would he please pretend that he has, say, a 1960 Austin 10 for sale. It has 70,000 miles on the axles (but only 35,000 on the clock). six previous owners, dodgy steering. brakes and body- work and (unknown to but suspected by him) a number of inner faults detectable only by a skilled technician. He needs the money very badly to pay last month's rent.
Now let Mr. Rodger write an advertisement offer- ing the vehicle for sale. Would he then submit the proposed wording to you so that we can all see how it should be done?
TOM WADDICOR
22 Dorset Square. NW1
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