20 OCTOBER 1928, Page 52

Mr. F. A. Mercer and Mr. W. Gaunt, who edit

Posters and Publicity (The Studio, 7s. 6d.), consider that the general average of British posters is higher than that of any other country. They add, however, that we do not take enough trouble about the advertising matter in which our goods arc packed and that we are not using colour in advertisements to its greatest advantage. On the whole they are optimistic -perhaps unduly so, for it is more than doubtful whether our Daily Press advertising leads the world.