The importance of the tourist from across the seas as
a revenue producer is not yet sufficiently realized in Great Britain. There is no reason why many more thousands of visitors might not be attracted annually to our shores. Everyone acquainted with transatlantic tourist traffic knows that many American visitors dis- embark at Cherbourg or some other Continental port and never come to Great Britain at all, or at the most spend a week in London. If Great Britain desires to make a real bid for the American tourist traffic, her hotel-keepers and railways will have to show a little more enterprise. A well-considered advertising cam- paign will have to be begun in America. Hitherto our efforts in this direction have been very spasmodic. Our provincial hotels must bring their accommodation up to date. For the most part they are much behind their Continental rivals, and with few exceptions do not provide the American tourist with anything like the comfort to which he has been accustomed.
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