19 JULY 1924, Page 9

THE

ENGLISH-SPEAKING WORLD.

BY EVELYN WRENCH.

T BELIEVE this will be the greatest business congress in the history of .the English-speaking world," said Mr. Lou. Holland, President of the Inter- national Advertising Convention, on his arrival in this country, and I am inclined to agree with him. It is difficult to over-estimate the good which may result from the gatherings which have been taking place at Wembley and elsewhere this week, and from the many _opportunities they are affording representatives of the advertising profesSion in the British Empire and in the United States of getting better acquainted.