The . Ladies' Home Journal records the interesting story of
the fight which young Mr. Cornelius Vanderbilt, only twenty-six years old, is carrying on against " yellow" and salacious journalism. Ever since he left Yale University Mr. Vanderbilt believed that the most urgent need of the present age was a clean Press. In the past six months Mr. Vanderbilt has put his ideals into operation, and, what is more, he has demonstrated that they are commercially sound. He has launched two clean news- papers in California, the Los Angeles Illustrated News and the San Francisco Illustrate,d Herald, and both have "flowered into popularity almost overnight." The circulation of the former is nearly 200,000, and the latter 150,000. Remarkable to state the circulation is steadily growing, now that the newspaper-reading public has realized that these two journals are not full of "exaggerated crime news and nauseating details of sex scandals." This is how Mr. Vanderbilt describes his objective :- "I am making only a beginning here. Within a year I will start my third paper, possibly in Detroit. In the near future I will have five papers. My comFlete plan, for which I am allowing myself twenty or thirty years is to have a chain of non-salacious journals throughout the United States. I hope 'to establish a clean newspaper in, every town in which vileness and sensationalism now play too great a part in the local Press."
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