10 JUNE 1960, Page 13

SIR,—In a footnote to Mr. Derriman's. letter on public relations

Miss Katharine Whitehorn asks what he supposes good will is for and adds: 'Ultimately, as in "all business," to sell products. That is not what journalism is for.'

Surely, Miss Whitehorn is not suggesting that a great proportion of the people engaged in modern journalism is not involved directly in selling a product?

Nowadays so many newspapers and magazines have become part of vast commercial enterprises that they are indeed occupied most intensively in selling something which the journalists help to produce—in the highly competitive business of selling papers and periodicals.—Yours faithfully, F. C. GILLMAN 3 Sunbury Avenue, East Sheen, SW 14